BRICODAY

Press Release

BRICODAY: A NEW LOCATION AND A NEW LAYOUT FOR THE KEY EVENT IN THE DIY WORLD

The leading event for the DIY, Home and Garden sector will take place at the FieraMilano Rho exhibition centre on 24 and 25 September, 2025.
Manufacturers, retailers and operators from a sector that generates a turnover of over 13 billion euros in Italy alone will have 25,000 sq.m of exhibition space at their disposal.

There is much anticipation for the 17th edition of Bricoday, the most important and exhaustive event for production and distribution chains in the DIY, Home and Garden sector.
The next edition, scheduled for 24–25 September 2025, will be held in Halls 22 and 24 of the FieraMilano Rho exhibition centre: 25,000 sq.m of exhibition space dedicated to the latest developments in a sector that involves and enthuses 90% of Italians and is worth over 13 billion euros.

To continue its growth Bricoday, the leading Italian event whose last edition attracted 412 exhibitors and 9,100 visitors (including 2,900 buyers), will be held at FieraMilano Rho, remaining “true to its traditional spirit”, assure the organisers.
The prestigious new location, with the spaces it offers, will allow “a more orderly, coherent and profitable exhibition layout: the DIY/Technical, Home and Garden sections will be reorganised to ensure consistency in terms of product grouping, as will the two special halls dedicated, respectively, to lighting (Bricoday Luce) and the world of digital innovation (Bricoday Digital Village).”

The visitors’ routes will be clearer and more intuitive than in the past, providing opportunities for meetings, business and matchmaking occasions between exhibitors and visitors.
Not only that: the exhibition will also feature meetings, conferences and panel discussions with experts and analysts from major market research companies to deepen the hottest topics in the world of DIY and target the new challenges facing the sector, from sustainability to the innovation of products and services, the new technical and technological solutions proposed by the leading companies, the effectiveness of the various physical and digital sales channels, the analysis of the demands of an increasingly large and segmented category of consumers.

The Home, in every aspect and setting – from bathroom to furnishings, from flooring to household goods, from textiles to decoration, from maintenance to chemicals, small household appliances, climate control, cleaning – will take up ample space as a result of the constant and increasingly evident growth recorded in recent years. The Home section will also play host to the fifth edition of Bricoday Luce, an increasingly successful thematic area dedicated to indoor and outdoor lighting, smart lighting, decorative lights, light bulbs etc. that has been ‘sold out’ for some time.

The other major area at Bricoday will be dedicated to the DIY/technical sector, where wood (parquet, shelves, coatings…), paints, building materials, hardware (from small parts to accident prevention, from profiles to locks and so on), tools (manual and power tools, accessories, vacuum cleaners, machines…), electrical equipment, car accessories (batteries, lubricants, additives, perfumes, snow chains…) will take up a significant amount of exhibition space.

Bricoday will also feature new spaces and visibility for the proposals dedicated to Gardens and terraces, with exhibits ranging from furniture, equipment and accessories for outdoor spaces to barbecues, from irrigation to swimming pools, from tools, machinery and pet care products, to solutions for the maintenance of greenery and the landscape.

The Bricoday Digital Village will offer an all-round overview of digital and innovative solutions for the retail world, a sector enjoying a major evolution as testified by the increase in companies participating in the last edition (40 exhibitors, +60% on 2023).
Thanks to a rich programme including meetings, conferences and demonstrations, this section has become increasingly central for the retail strategies of manufacturers and buyers: the pervasive digital evolution of IT-based control, management and sales systems supports e-commerce platforms and marketplaces, the development of AI-based technologies, logistics, product coding, marketing, communication, customer service, payment and fintech technologies, just to name a few.

Among the 9,100 professionals visiting the last edition of Bricoday, the 550 e-commerce operators testify precisely to the importance of new technologies in the sector.
The number of retail operators visiting the stands is increasingly higher with 2,900 buyers from large DIY retail chains, owners of independent DIY stores, wholesalers, hardware and tool stores, buyers from other sectors such as lighting, electrical, housewares, furniture, building, electronics and big- box retailers.
The visitors from supplier companies – manufacturers, importers, distributors of DIY and household items, hardware, tools, sales agents – reached 4,400, while the employees of distribution service companies who visited Bricoday were 1,250.

Worth mentioning is also the growing number of leading DIY chains such as Bricocenter, Bricofer, Bricolife, Brico io, Brico OK, Brico Point, Consorzio FDT, Eurobrico, Evoluzione Brico, Leroy Merlin, Mondobrico, OBI. Other brands present were Bennet, Carrefour, Conad, Conforama, Coop Italia, Esselunga, Eurospin, GS, Iper, Unipam.

GfK and TradeLab – Bricoday‘s long-standing market research partners – will unveil and analyse market figures, consumer trends and the performance of the distribution network. Thanks to the collaboration with survey and research centres, in September 2025 there will be no shortage of insights into international market trends and the evolution of consumer behaviours, from products to preferred sales channels.

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