MARCA POLAND

Press Release

MARCA BY BOLOGNAFIERE 2025 CLOSES WITH RECORD NUMBERS.
NEXT STOP MARCA POLAND

The 21st edition of Marca by BolognaFiere ended with outstanding results: 1.300 leading companies, 24 Retailers with their own booths, 9 halls, and 35.000 square meters of exhibition space. The number, diversity, and authority of visiting operators – over 23.000, including numerous international buyers – confirmed the strong interest in an event that continues to establish itself as a key reference point for the private label industry.

Over 300 international buyers (twice as many as last year) – for a total of 60 countries represented, including the United States, China, Brazil, Canada, Japan, Australia, France, Germany, South Africa, and India) – contributed to increasing the global dimension of the event. More than 9.000 B2B meetings took place between private label companies and international retail buyers, many of which were held during the highly acclaimed International Buyers Preview on January 14, a new initiative organised on the eve of the official opening of the trade show.

Marca Poland, Next Stop
BolognaFiere’s twenty years of know-how in the private label sector is now driving the development of new international trade show projects. The Marca format is being geo-cloned and introduced into high-potential markets, starting with Poland.
Marca Poland will make its debut on April 2-3, 2025, in Poznań. Co-organised with MTP Grupa, the event is set to revolutionise the private label market in Poland and Eastern Europe, bringing together over 200 exhibitors from various countries, including Italy, and 250 retail buyers from across Europe, with a strong focus on Eastern markets.

Marca Poland aims to establish a direct connection between manufacturers – both food and non-food – and leading European Retailers, addressing a clear market demand. In Poland, private label products now account for 27% of the retail sector, with further growth expected in the coming years (source: Nielsen IQ). For Italian companies, Marca Poland represents a strategic opportunity to access the Polish market and neighboring countries, providing a powerful networking platform that facilitates entry into new commercial areas. This project will enable participating businesses to expand their reach into growing markets where demand for high-quality products is on the rise.

Marca Poland will also feature the winning products of the International Private Label Selection (IPLS), another fast-growing initiative. Promoted by Marca by BolognaFiere in collaboration with Expertise On Field – IPLC, the IPLS 2025 area highlighted over 450 innovative products presented by 180 exhibitors. Many of the selected products will continue their journey in Poland and on other international stages organised by Marca by BolognaFiere, further expanding their global reach.

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