60TH EDITION OF THE SALONE DEL MOBILE.MILANO.

DESIGNING SUSTAINABILITY, CELEBRATING BEAUTY 

The Salone del Mobile will be back in June. We will be celebrating the 60th milestone edition and all the beauty generated not just by the event, but also by the companies, the brands and the designers on whom its success hinges, and who come together to create an event that reflects the ongoing ecological transition of the furnishing system.

The 60th edition of the Salone del Mobile.Milano will be held at Fiera Milano Rho from 7th to 12th June, celebrating this important milestone through the key values embedded in the event: quality, innovation, beauty and, now more than ever, sustainability. After two really tough years due to the pandemic, to which we responded with supersalone, the Salone is looking ahead, mindful of its lengthy history. The aim is an ambitious one: to demonstrate that it is both possible and crucial to start holding great international events live again, embedding sustainability and environmental awareness into furniture production.

Maria Porro, President of the Salone del Mobile.Milano, had this to say: “The Salone del Mobile has always been a catalyst for creativity, positivity and energy. We have always been a place of dialogue and construction, in Milan and at the Shanghai and Moscow editions. Now, we are as shocked as everyone else by the war in Ukraine and believe even more in the importance of being a crossroads of cultures and styles open to the world. This is why we have made sure that the work of the exhibiting exhibitors takes centre stage again. The event acts as a “blank canvas” for all its protagonists – companies, brands and designers – allowing them to project their own identities, promote their own content and tell their own stories. A point of reference for the entire design community. We cannot stand still, in fact we have a duty to move even faster in the direction of design, production and distribution solutions that are as sustainable as possible – what we need today is an ethical approach to design.” We will see many companies at the Salone that are working hard to create furnishings with the wellbeing of the environment and of people in mind. “The Salone firmly believes in the need for a real and immediate ecological transformation, which is why it has decided to be an accelerator of ethical and virtuous behaviours, investing in a large project curated by the architect Mario Cucinella. Companies and creatives will be able to physically touch alternative materials that are already a reality and let themselves be inspired by a vision of urban areas as potential “mines” of raw materials and reflect on the function of our homes as cells that make up a more complex organism: the city. The sustainability of the event is the competitive lever on which we want to focus with honesty, commitment, and transparency,” Ms Porro continued.

The Salone del Mobile.Milano has drawn up and circulated a series of guidelines to help exhibitors and stand designers and builders to respect basic sustainability criteria. It suggests employing reusable materials (such as wood) or upcycled, low environmental impact or FSC or PEFC certified materials; giving due consideration to the logistical sustainability of the supply sources of the materials; employing environmentally safe products and equipment; endeavouring not to waste materials, electricity or water; ensuring that “adaptability” and “disassembly for reuse” are the cardinal principles when choosing the components that will make up the project, always bearing in mind where and how they could be reused or disposed of. For its part, the Salone will ensure that it follows the same recommendations when creating the communal spaces at the fair.

Thus, the 60th edition of the Salone del Mobile.Milano will serve as a showcase for the progress made by creatives, designers, brands and companies in this regard and, by involving the talented young SaloneSatellite designers, will put its bets on the new generations that have grown up in a time of crisis and who aspire to more equitable and responsible production and usage.

Overall, the 2022 events will involve more than 2,000 exhibitors, including over 600 young designers under 35, all free to express their own identities to the best of their abilities, with complete creative freedom. On entering the fair, visitors will walk into the stands, which will act as both architectural and communication elements. Spaces that will welcome visitors and showcase the new collections and lifestyle concepts of the individual brands. An immersive visitor experience that has always distinguished the Salone del Mobile and made it a unique event on the international trade fair scene.

Milan, 15 March 2022

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